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REPRESENTED MANUFACTURERS

For Pool Retailers

WHO YOU ARE​

Custom Solutions
For Your Pool Retailer Business

Alpha West partners with pool and spa retailers to offer quality retailer product solutions from an array of trusted pool and spa manufacturers.

From pool and spa maintenance supplies, test strips, water care chemicals, robotic cleaners, equipment, replacement parts, and so much more, you’ll find what you need for your pool retailer business.

Explore our represented manufacturers for pool and spa retailers here!

A&B Brush, MFG

Utilize the world’s most complete line of pool and spa brushes from A & B Brush.

A&B Brush, MFG

From wall, tile and deck brushes to specialty brushes and pads for corners, algae, and other aquatic applications, A & B Brush will keep your service technicians stocked with the best products on the market.
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AquaChek Pool & Spa Testing

AquaChek® Pool & Spa Testing products make pool and spa chemistry balancing a breeze.

AquaChek Pool & Spa Testing

Use AquaChek for a full line of high-quality test strips, meters, and applications for chlorine, bromine, saltwater, biguanide, and more.
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AQUASALT®

AQUASALT® is currently the bestselling swimming pool salt in the United States today.

AQUASALT®

Made under rigorous food-grade regulations, it is the cleanest, safest, highest-purity salt to use in a saltwater pool or spa chlorine generator.
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Bull Outdoor Products

Bull Outdoor Products strives for nothing less than uncompromising quality in all of their stainless steel grills, components, and accessories.

Bull Outdoor Products

Bull Outdoor Products’ premium BBQ grills have become must-haves for both professional and amateur cooks alike, boasting superior performance, tough construction, and innovative design.
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DECK-O-SEAL

DECK-O-SEAL offers concrete pool builder industry professionals a broad range of top-grade products.

DECK-O-SEAL

For concrete pool builder professionals who are looking for high-quality products to protect their hard work and keep their projects looking and performing just as they did the day they were completed, there is DECK-O-SEAL.
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FILBUR Pool & Spa Filtration

The acclaimed FILBUR® filter cartridges and D.E. grids are your easy solution to installation and replacement products that are compatible with multiple pool and spa manufacturer dimensions.

FILBUR Pool & Spa Filtration

With prime filtration and quality cleaning products, FILBUR helps ensure that your customer’s pools and spas are clean and cared for.
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Global Pool Products

Customize residential and commercial pools with innovative and exceptional offerings from Global Pool Products.

Global Pool Products

From ADA-compliant lifts, pool ladders, and railings to innovative slides, in-pool seating and serving, basketball and volleyball, you’ll have everything you need to offer accessibility and enjoyment.
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Kelley Technical Coatings

Kelley Technical Coatings is your source for pool, deck and non-skid safety coatings.

Kelley Technical Coatings

These environmentally-friendly coatings add safety and style backed by over 70 years of innovation for your service needs.
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NSI Industries

NSI specializes in electrical, Pool & Spa, building technology, and HVAC industries, and takes a focused approach to help distributors connect with smart solutions.

NSI Industries

NSI connects distributors to products, services, and technologies by providing a fresh perspective and caring approach to drive smart solutions.
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PAL Lighting

PAL Lighting is a global leader in pool lighting technology and accessories. Quality and innovation are at the forefront of all that PAL Lighting does. Their cutting-edge LED pool lighting offers a wide array of advancements over typical pool lighting options.

PAL Lighting

With 16 million colors, product advancement, and innovation at the helm of PAL Lighting’s creative process, this company is lighting the way in the pool LED space.
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PoolRX

Banish algae and reduce chlorine demand all season long with PoolRX.

PoolRX

Compatible with chlorine, salt, UV or Ozone sanitation systems, PoolRX drops directly into retail customer’s pool skimmer baskets to effectively eliminate algae for up to six months.
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Purity Pool

Durable and effective, Purity Pool products make pool maintenance for service professionals a breeze.

Purity Pool

Since 1961, Purity Pool has been manufacturing high-quality pool scoops, skimmers, leaf rakes, tile scrubbers, stain removers, and other specialty products for fast and efficient pool cleaning.
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Solaxx

Specializing in innovative and effective water treatment products, Solaxx has established itself as a leader in the pool and spa industry.

Solaxx

Solaxx’s primary mission is to stay on the cutting edge of water treatment product development, while upholding the highest standards of engineering protocols and always keeping customer needs in mind.
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Solenis

For 50 years Solenis has brought stunningly clean, healthy water to residential and commercial pools and spas.

Solenis

Solenis delivers high-quality products with outstanding results.
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Timber Stoves

Feel The Heat

Timber Stoves

Timber Stoves is the maker of the Original Wood Pellet Patio Heater.
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U.S. SEAL MFG

Quality installation and replacement seals from U.S. SEAL MFG.™ create a tight seal for pool and spa service components.

U.S. SEAL MFG

Durable, reliable, and chemical resistant, these seals are ideal for the most durable applications for residential and commercial pumps, ozonators, and salt chlorine generators.
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Water Tech

Water Tech is the name you can trust for easy pool and spa cleanup.

Water Tech

With a wide range of manual and robotic solutions, Water Tech offers a full array of cleaning products, replacement parts, and accessories for residential and commercial pools and spas.
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THE ALPHA WEST TEAM

Meet the best pool and spa manufacturer rep team in the industry.

President

Paul Matthews

Vice President

Jared Schwab

Regional Manager

Joe Horner

Regional Manager

Todd Schwab

Regional Manager

Korey Wax

Regional Manager

Sean Linderman

Regional Manager

Frank Quiros

Regional Sales Representative

Yosef Lanham

Regional Manager

Chad Newton

Marketing Consultant

Tim Dougherty