The Premier Pool and Spa Manufacturer Rep Team

Alpha West
Marketing Group

Welcome to Alpha West Marketing Group—your dedicated ally in bringing you the best offerings and product solutions for your pool and spa business!

Pool & Hot Tub Alliance logo
Independent Pool & Spa Association logo
Genesis logo
WHO WE ARE

Your Trusted Partner for
Your Pool and Spa Business

At Alpha West, we believe in establishing and building a trusting relationship with everyone we work with by providing them with the best industry resources and customer service they need for their pool and spa business to grow and thrive.

We’re with you for the long haul – whether you’ve worked in the industry for decades or are just getting started in your own venture. We’re proud of the business relationships we’ve built in the last 40 years and look forward to many more years working with you.

Alpha West business
Alpha West business

Alpha West Marketing Group is the leader with representation in the Pool & Spa industry.”
- Joe Marcotte
Filbur Pool & Spa Filtration

WHO YOU ARE​

Custom Solutions
For Your Pool & Spa Business

With the ever-changing market demands and regulations in the pool and spa industry, you need reliable, effective, and fast product solutions. Alpha West pool and spa manufacturer reps solve those problems with you by providing custom solutions for your business.

Alpha West swimming pool ladder

Pool Builders

Are you a pool builder?
Find manufacturer resources here.
Alpha West turbine blade manufacture

OEM Manufacturers

Are you an OEM manufacturer?
Find manufacturer resources here.
Spa and Backyard Recreation retailer

Pool & Spa Retailers

Are you a pool and spa retailer?
Find manufacturer resources here.
Alpha West pool resort panorama

Commercial Pool Builder

Are you a commercial pool builder or operator? Find manufacturer resources here.

Call us today to work with the most trusted pool and spa manufacturer reps in the industry.

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Years in Business
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Happy Customers
OUR REPRESENTED MANUFACTURERS

Learn More About Our Trusted
Manufacturing Partners

For Builders

Learn more about our pool and spa manufacturing partners for pool builders.

For Retailers

Learn more about our pool and spa manufacturing partners for retailers.

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For Service

Learn more about our pool and spa manufacturing partners for service professionals.

For OEM Manufacturers

Learn more about our pool and spa manufacturing partners for OEM manufacturers.

For Commercial Pools

Learn more about our pool and spa manufacturing partners for commercial pool builders and operators.

I believe in building and nurturing trusted relationships. With us, you’re treated like family. We’re hardworking, reliable, and dedicated to getting you the products and resources you need for your business to grow. This is what sets us apart as pool and spa manufacturer representatives."

Paul Matthews
-President of Alpha West

WHAT WE DO

Expert Product Solutions and Industry Resources

At Alpha West, we go above and beyond selling you a product. We not only represent the best manufacturers and products in the industry, but we also back these products up with expert industry knowledge, training, and resources.

Whether you’re looking to introduce new product lines or need product alternatives, we’ll provide targeted product solutions for your pool and spa business.

After decades in the pool and spa industry, we’ve amassed a wealth of professional connections and resources to help you grow and succeed.

Along with fast delivery, we provide comprehensive product training and marketing literature for you to launch new products and services in your business successfully.

OUR DISTRIBUTORS

A Team of Valued Distributor Partners

Alpha West world map
Strategic Partnerships

Working with our shared customer base, we partner with distributors to foster sales, increase marketing, and deliver value-added results to your business.

Resources for Success

We offer distributor training on products, plus literature and support you need to inform and educate your new customers on pool and spa products.

Contact Us

Questions about distribution? Interested in becoming a distribution partner with Alpha West? Contact us!

THE ALPHA WEST TEAM

Meet the best pool and spa manufacturer rep team in the industry.

President

Paul Matthews

Vice President

Jared Schwab

Regional Manager

Joe Horner

Regional Manager

Todd Schwab

Regional Manager

Korey Wax

Regional Manager

Sean Linderman

Regional Manager

Frank Quiros

Regional Manager

Kyle Nouri

Regional Manager

James Mason

Marketing Consultant

Tim Dougherty

TESTIMONIALS

A Testimony to the Quality of Our Efforts

"Alpha West Marketing Group provides a great balance between technical knowledge, sales strategies, and established customer network. The team is respectful, proactive, and dynamic whatever the title of the customer is or the size of its business. Our partnership with Alphawest Group allows Gecko to have a team on the ground, but also to meet the business decision-makers and introduce us to new sales opportunities in our ever-changing market."

Mathieur Robitaille testimonial
Mathieu Robitaille Gecko Alliance
Sales Manager

"Lasco Fittings has gained market share while partnering with Alpha West. Throughout my region, Alpha West possesses solid customer relationships, strong market knowledge amongst both end-users and distribution, and tenacity to seek new business opportunities. Alpha West is a rock-solid asset to my region and Lasco Fittings."

Alpha West Bryan Jackman
Bryan Jackman Lasco Fittings Inc.
Vice President of Sales

"Over the years in the service side of the business, I have gotten to know and partner with Alpha West Marketing. I consider them to be a valuable industry resource and Alpha West continues to give the highest level of customer service. I personally want to thank them and look forward to many more years of their professionalism and industry knowledge."

Alpha West Seth Lowy
Seth Lowy SwimRight Pool Service and Repair
Owner

"We had the opportunity to hire Alpha West Marketing Group a few years ago to represent Filbur and we are incredibly pleased with their performance. Alpha West representatives are exceptionally good at responding to our customer’s needs, providing solutions to their problems and adding value to their business. Alpha West Marketing Group is the leader with representation in the Pool & Spa industry."

Alpha West Joe Marcotte
Joe Marcotte Filbur Pool & Spa Filtration
Director of Sales and Marketing

"We are proud to partner with Alpha West Marketing group to represent the AquaChek line of pool & spa testing equipment. Professional, diligent, and innovative – the Alpha West team constantly strives to find opportunities for growth throughout the marketplace by utilizing their vast market knowledge and best-in-class industry relationships. The entire team is an absolute pleasure to work with!"

Alpha West Jess Phillips
Jessica Phillips-Coleman Hach Company
Distribution Sales Manager

"Rola-Chem has enjoyed a successful partnership with Alpha West Marketing Group since 1978. We value their professionalism, industry knowledge, and high level of customer service."

Alpha West headshot placeholder
Mark Lynch Rola-Chem Corporation
National Sales Manager

“Our relationship with Alpha West has been second to none. The advice that is provided to us and the access to information is second to none. Having that as a business is instrumental to being successful. The Alpha West team provides that to us and we couldn’t be where we are without you guys! Thanks so much!”

Alpha West Dashiell Kramer
Dash Kramer Aqua Masters Inc.
COO

“Alpha West has been our sales rep on many lines of products we use in our business. I cannot not complement them enough on their service and responsiveness to our needs. Alpha West is always there to answer questions, resolve problems or even to go visit a jobsite to help if needed. They are a great part of our team here at Presidential Pools and Spas and provide us with great service and products.”

Alpha West Matt Curtis
Matt Curtis Presidential Pools Spas Patio
Processing Manager

"The team at Alpha West have vast experience, are very knowledgeable of the companies and products they represent, in the forefront of industry trends and being highly professional in all aspects of their work and support of our programs.
California Pools relies heavily on Alpha West for technical information, order status’, sampling/evaluation of newly introduced products and are generally all-around good guys too. CPL wholeheartedly endorses Alpha West as a key factory representative group."

Alpha West headshot placeholder
Michael​ Ebert California Pools and Landscape
Director of Purchasing

    "Alpha West Marketing Group provides a great balance between technical knowledge, sales strategies, and established customer network. The team is respectful, proactive, and dynamic whatever the title of the customer is or the size of its business. Our partnership with Alphawest Group allows Gecko to have a team on the ground, but also to meet the business decision-makers and introduce us to new sales opportunities in our ever-changing market."

    Mathieu Robitaille Gecko Alliance
    Sales Manager
    Mathieur Robitaille testimonial

    "Lasco Fittings has gained market share while partnering with Alpha West. Throughout my region, Alpha West possesses solid customer relationships, strong market knowledge amongst both end-users and distribution, and tenacity to seek new business opportunities. Alpha West is a rock-solid asset to my region and Lasco Fittings."

    Bryan Jackman Lasco Fittings Inc.
    Vice President of Sales
    Alpha West Bryan Jackman

    "Over the years in the service side of the business, I have gotten to know and partner with Alpha West Marketing. I consider them to be a valuable industry resource and Alpha West continues to give the highest level of customer service. I personally want to thank them and look forward to many more years of their professionalism and industry knowledge."

    Seth Lowy SwimRight Pool Service and Repair
    Owner
    Alpha West Seth Lowy

    "We had the opportunity to hire Alpha West Marketing Group a few years ago to represent Filbur and we are incredibly pleased with their performance. Alpha West representatives are exceptionally good at responding to our customer’s needs, providing solutions to their problems and adding value to their business. Alpha West Marketing Group is the leader with representation in the Pool & Spa industry."

    Joe Marcotte Filbur Pool & Spa Filtration
    Director of Sales and Marketing
    Alpha West Joe Marcotte

    "We are proud to partner with Alpha West Marketing group to represent the AquaChek line of pool & spa testing equipment. Professional, diligent, and innovative – the Alpha West team constantly strives to find opportunities for growth throughout the marketplace by utilizing their vast market knowledge and best-in-class industry relationships. The entire team is an absolute pleasure to work with!"

    Jessica Phillips-Coleman Hach Company
    Distribution Sales Manager
    Alpha West Jess Phillips

    "Rola-Chem has enjoyed a successful partnership with Alpha West Marketing Group since 1978. We value their professionalism, industry knowledge, and high level of customer service."

    Mark Lynch Rola-Chem Corporation
    National Sales Manager
    Alpha West headshot placeholder

    “Our relationship with Alpha West has been second to none. The advice that is provided to us and the access to information is second to none. Having that as a business is instrumental to being successful. The Alpha West team provides that to us and we couldn’t be where we are without you guys! Thanks so much!”

    Dash Kramer Aqua Masters Inc.
    COO
    Alpha West Dashiell Kramer

    “Alpha West has been our sales rep on many lines of products we use in our business. I cannot not complement them enough on their service and responsiveness to our needs. Alpha West is always there to answer questions, resolve problems or even to go visit a jobsite to help if needed. They are a great part of our team here at Presidential Pools and Spas and provide us with great service and products.”

    Matt Curtis Presidential Pools Spas Patio
    Processing Manager
    Alpha West Matt Curtis

    "The team at Alpha West have vast experience, are very knowledgeable of the companies and products they represent, in the forefront of industry trends and being highly professional in all aspects of their work and support of our programs.
    California Pools relies heavily on Alpha West for technical information, order status’, sampling/evaluation of newly introduced products and are generally all-around good guys too. CPL wholeheartedly endorses Alpha West as a key factory representative group."

    Michael​ Ebert California Pools and Landscape
    Director of Purchasing
    Alpha West headshot placeholder
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