Welcome to The Alpha Group—your dedicated ally in bringing you the best offerings and product solutions for your pool and spa business!
At The Alpha Group, we believe in establishing and building a trusting relationship with everyone we work with by providing them with the best industry resources and customer service they need for their pool and spa business to grow and thrive.
We’re with you for the long haul – whether you’ve worked in the industry for decades or are just getting started in your own venture. We’re proud of the business relationships we’ve built in the last 40 years and look forward to many more years working with you.
The Alpha Group is the leader with representation in the Pool & Spa industry.”
- Joe Marcotte
Filbur Pool & Spa Filtration
With the ever-changing market demands and regulations in the pool and spa industry, you need reliable, effective, and fast product solutions. The Alpha Group pool and spa manufacturer reps solve those problems with you by providing custom solutions for your business.
I believe in building and nurturing trusted relationships. With us, you’re treated like family. We’re hardworking, reliable, and dedicated to getting you the products and resources you need for your business to grow. This is what sets us apart as pool and spa manufacturer representatives."
At The Alpha Group, we go above and beyond selling you a product. We not only represent the best manufacturers and products in the industry, but we also back these products up with expert industry knowledge, training, and resources.
Whether you’re looking to introduce new product lines or need product alternatives, we’ll provide targeted product solutions for your pool and spa business.
After decades in the pool and spa industry, we’ve amassed a wealth of professional connections and resources to help you grow and succeed.
Along with fast delivery, we provide comprehensive product training and marketing literature for you to launch new products and services in your business successfully.
Working with our shared customer base, we partner with distributors to foster sales, increase marketing, and deliver value-added results to your business.
We offer distributor training on products, plus literature and support you need to inform and educate your new customers on pool and spa products.
Questions about distribution? Interested in becoming a distribution partner with The Alpha Group? Contact us!
"The Alpha Group provides a great balance between technical knowledge, sales strategies, and established customer network. The team is respectful, proactive, and dynamic whatever the title of the customer is or the size of its business. Our partnership with The Alpha Group allows Gecko to have a team on the ground, but also to meet the business decision-makers and introduce us to new sales opportunities in our ever-changing market."
"Lasco Fittings has gained market share while partnering with The Alpha Group. Throughout my region, The Alpha Group possesses solid customer relationships, strong market knowledge amongst both end-users and distribution, and tenacity to seek new business opportunities. The Alpha Group is a rock-solid asset to my region and Lasco Fittings."
"Over the years in the service side of the business, I have gotten to know and partner with The Alpha Group. I consider them to be a valuable industry resource and The Alpha Group continues to give the highest level of customer service. I personally want to thank them and look forward to many more years of their professionalism and industry knowledge."
"We had the opportunity to hire The Alpha Group a few years ago to represent Superior Pump and we are incredibly pleased with their performance. The Alpha Group representatives are exceptionally good at responding to our customers' needs, providing solutions to their problems, and adding value to their business. The Alpha Group is the leader with representation in the Pool & Spa industry."
"We are proud to partner with The Alpha Group to represent the AquaChek line of pool & spa testing equipment. Professional, diligent, and innovative – The Alpha Group team constantly strives to find opportunities for growth throughout the marketplace by utilizing their vast market knowledge and best-in-class industry relationships. The entire team is an absolute pleasure to work with!"
"Rola-Chem has enjoyed a successful partnership with The Alpha Group since 1978. We value their professionalism, industry knowledge, and high level of customer service."
“Our relationship with The Alpha Group has been second to none. The advice that is provided to us and the access to information is second to none. Having that as a business is instrumental to being successful. The Alpha Group team provides that to us and we couldn’t be where we are without you guys! Thanks so much!”
“The Alpha Group has been our sales rep on many lines of products we use in our business. I cannot not complement them enough on their service and responsiveness to our needs. The Alpha Group is always there to answer questions, resolve problems or even to go visit a jobsite to help if needed. They are a great part of our team here at Presidential Pools and Spas and provide us with great service and products.”
"The team at The Alpha Group have vast experience, are very knowledgeable of the companies and products they represent, in the forefront of industry trends and being highly professional in all aspects of their work and support of our programs.
California Pools relies heavily on The Alpha Group for technical information, order status’, sampling/evaluation of newly introduced products and are generally all-around good guys too. CPL wholeheartedly endorses The Alpha Group as a key factory representative group."
As the Director of Business Development for Filbur Manufacturing, I am delighted with our partnership with The Alpha Group. Their industry knowledge and proactive approach have significantly benefited us. They provide excellent product training and strategic market development, seamlessly integrating into our team and driving growth. The Alpha Group's professionalism and responsiveness have fostered a reliable and productive partnership. Their innovative solutions and collaborative spirit make them a pleasure to work with. In summary, The Alpha Group has greatly impacted our business, and I highly recommend them as a results-driven marketing partner.
"The Alpha Group provides a great balance between technical knowledge, sales strategies, and established customer network. The team is respectful, proactive, and dynamic whatever the title of the customer is or the size of its business. Our partnership with The Alpha Group allows Gecko to have a team on the ground, but also to meet the business decision-makers and introduce us to new sales opportunities in our ever-changing market."
Mathieu Robitaille Gecko Alliance"Lasco Fittings has gained market share while partnering with The Alpha Group. Throughout my region, The Alpha Group possesses solid customer relationships, strong market knowledge amongst both end-users and distribution, and tenacity to seek new business opportunities. The Alpha Group is a rock-solid asset to my region and Lasco Fittings."
Bryan Jackman Lasco Fittings Inc."Over the years in the service side of the business, I have gotten to know and partner with The Alpha Group. I consider them to be a valuable industry resource and The Alpha Group continues to give the highest level of customer service. I personally want to thank them and look forward to many more years of their professionalism and industry knowledge."
Seth Lowy SwimRight Pool Service and Repair"We had the opportunity to hire The Alpha Group a few years ago to represent Filbur and we are incredibly pleased with their performance. The Alpha Group representatives are exceptionally good at responding to our customer’s needs, providing solutions to their problems and adding value to their business. The Alpha Group is the leader with representation in the Pool & Spa industry."
Joe Marcotte Superior Pump"We are proud to partner with The Alpha Group to represent the AquaChek line of pool & spa testing equipment. Professional, diligent, and innovative – The Alpha Group team constantly strives to find opportunities for growth throughout the marketplace by utilizing their vast market knowledge and best-in-class industry relationships. The entire team is an absolute pleasure to work with!"
Jessica Phillips-Coleman Hach Company"Rola-Chem has enjoyed a successful partnership with The Alpha Group since 1978. We value their professionalism, industry knowledge, and high level of customer service."
Mark Lynch Rola-Chem Corporation“Our relationship with The Alpha Group has been second to none. The advice that is provided to us and the access to information is second to none. Having that as a business is instrumental to being successful. The Alpha Group team provides that to us and we couldn’t be where we are without you guys! Thanks so much!”
Dash Kramer Aqua Masters Inc.“The Alpha Group has been our sales rep on many lines of products we use in our business. I cannot not complement them enough on their service and responsiveness to our needs. The Alpha Group is always there to answer questions, resolve problems or even to go visit a jobsite to help if needed. They are a great part of our team here at Presidential Pools and Spas and provide us with great service and products.”
Matt Curtis Presidential Pools Spas Patio"The team at The Alpha Group have vast experience, are very knowledgeable of the companies and products they represent, in the forefront of industry trends and being highly professional in all aspects of their work and support of our programs.
California Pools relies heavily on The Alpha Group for technical information, order status’, sampling/evaluation of newly introduced products and are generally all-around good guys too. CPL wholeheartedly endorses The Alpha Group as a key factory representative group."
"As the Director of Business Development for Filbur Manufacturing, I am delighted with our partnership with The Alpha Group. Their industry knowledge and proactive approach have significantly benefited us. They provide excellent product training and strategic market development, seamlessly integrating into our team and driving growth. The Alpha Group's professionalism and responsiveness have fostered a reliable and productive partnership. Their innovative solutions and collaborative spirit make them a pleasure to work with. In summary, The Alpha Group has greatly impacted our business, and I highly recommend them as a results-driven marketing partner."
David Nicastro Filbur ManufacturingAliso Viejo, CA 92656
hello@alphawest.com
(818)-519-6195