About Alpha West
Marketing Group

“The Alpha West Marketing Group is committed to establishing strong professional relationships that provide the highest possible level of customer service. Our commitment is based on solid product knowledge, long-term customer relationships, and a team effort that focuses on sales and marketing results.”

For over 40 years, Alpha West® Marketing Group has been the premier authority on innovative products and unmatched customer service for the pool and spa industry. With strategic partnerships and the highest quality working relationships, our value-added customer support delivers powerful and effective offerings and knowledge for all your pool and spa needs. From commercial and residential pool builders and service providers to retail owners and Original Equipment Manufacturers (OEM), Alpha West Marketing Group helps you make intelligent decisions that benefit your effectiveness and bottom line.

Professional The strongest and most professional sales force in the industry.
Outstanding Sales and Performance Results Through dedicated team efforts and time developed customer relationships.
Product Knowledge The most effective level of product knowledge, constantly accessing our customers’ needs and wants, helping them to make an intelligent and long term buying decision.
    Paul Matthews and Jared Schwab sitting on chairs talking about Alpha West Marketing Group
    ABOUT US

    What Alpha West
    Means For You

    Join the growing numbers of companies who have found lasting results and value in partnering with Alpha West. Our successful, professional relationships and exceptional customer service define our ongoing excellence—ensuring you a value-added partnership that will boost your bottom line and bring a new level of direct-to-consumer marketing that you haven’t experienced before.

    To start your journey with the best in the business, contact Alpha West Marketing Group—your dedicated ally in aligning your pool and spa products with the perfect customers.

    Our vision at Alpha West is growth - we want to provide our customers with the product support and knowledge they need for their pool and spa business grow and succeed.

    Our mission at Alpha West Marketing Group is to provide our customers with timely pool and spa industry knowledge and support that is second-to-none.

    SINCE 1979

    Representing the Pool & Spa Industry for 40+ Years.

    Since 1979, our philosophy has remained rock solid: to provide excellence to the customers we serve by partnering you with quality manufacturers who can meet your unique needs. Our customer relationships are built on honesty, sincerity, and trust to ensure that you are equipped with the products needed to enable your success. We are pleased to connect you directly with Original Equipment Manufacturers (OEM) and wholesale distributors who have been vetted for the very best in product quality—saving you time, money, and the hassle of weeding out products that will not deliver the results you want for your customers.

    With Alpha West® Marketing Group, you’ll be connected with premier manufacturers and distributors to make your purchasing decisions virtually stress free. From retail and service professionals to builders and commercial operators, you’ll find a vast array of pool and spa products to enhance your business efforts and offerings. Whether you need quality products for retail, service equipment, residential or commercial repair and replacement parts, unmatched water care chemicals, control and automation, or parts and pieces required for OEM production, Alpha West is your trusted source for unmatched quality service and products.

    TESTIMONIALS

    A Testimony to the Quality of Our Efforts

    "Alpha West Marketing Group provides a great balance between technical knowledge, sales strategies, and established customer network. The team is respectful, proactive, and dynamic whatever the title of the customer is or the size of its business. Our partnership with Alphawest Group allows Gecko to have a team on the ground, but also to meet the business decision-makers and introduce us to new sales opportunities in our ever-changing market."

    Mathieu Robitaille Gecko Alliance
    Sales Manager

    "I have been working with Alpha West marketing for years now and I find them to be knowledgeable, tenacious, and fun to work with. Paul and Tim have built a great team and are the premier rep agency in the west. I appreciate their follow-up and professional attitude. It’s a pleasure to work with good people and Alpha West is the best."

    Rich Simpson CMP
    Pool Division Manager

    "Lasco Fittings has gained market share while partnering with Alpha West. Throughout my region, Alpha West possesses solid customer relationships, strong market knowledge amongst both end-users and distribution, and tenacity to seek new business opportunities. Alpha West is a rock-solid asset to my region and Lasco Fittings."

    Bryan Jackman Lasco Fittings Inc.
    Vice President of Sales

    "Over the years in the service side of the business, I have gotten to know and partner with Alpha West Marketing. I consider them to be a valuable industry resource and Alpha West continues to give the highest level of customer service. I personally want to thank them and look forward to many more years of their professionalism and industry knowledge."

    Seth Lowy SwimRight Pool Service and Repair
    Owner

    "We had the opportunity to hire Alpha West Marketing Group a few years ago to represent Filbur and we are incredibly pleased with their performance. Alpha West representatives are exceptionally good at responding to our customer’s needs, providing solutions to their problems and adding value to their business. Alpha West Marketing Group is the leader with representation in the Pool & Spa industry."

    Joe Marcotte Filbur Pool & Spa Filtration
    Director of Sales and Marketing

    "We are proud to partner with Alpha West Marketing group to represent the AquaChek line of pool & spa testing equipment. Professional, diligent, and innovative – the Alpha West team constantly strives to find opportunities for growth throughout the marketplace by utilizing their vast market knowledge and best-in-class industry relationships. The entire team is an absolute pleasure to work with!"

    Jessica Phillips-Coleman Hach Company
    Distribution Sales Manager

    "Rola-Chem has enjoyed a successful partnership with Alpha West Marketing Group since 1978. We value their professionalism, industry knowledge, and high level of customer service."

    Mark Lynch Rola-Chem Corporation
    National Sales Manager

    “Our relationship with Alpha West has been second to none. The advice that is provided to us and the access to information is second to none. Having that as a business is instrumental to being successful. The Alpha West team provides that to us and we couldn’t be where we are without you guys! Thanks so much!”

    Dash Kramer Aqua Masters Inc.
    COO

    “Alpha West has been our sales rep on many lines of products we use in our business. I cannot not complement them enough on their service and responsiveness to our needs. Alpha West is always there to answer questions, resolve problems or even to go visit a jobsite to help if needed. They are a great part of our team here at Presidential Pools and Spas and provide us with great service and products.”

    Matt Curtis Presidential Pools Spas Patio
    Processing Manager

      "Alpha West Marketing Group provides a great balance between technical knowledge, sales strategies, and established customer network. The team is respectful, proactive, and dynamic whatever the title of the customer is or the size of its business. Our partnership with Alphawest Group allows Gecko to have a team on the ground, but also to meet the business decision-makers and introduce us to new sales opportunities in our ever-changing market."

      Mathieu Robitaille Gecko Alliance
      Sales Manager

      "I have been working with Alpha West marketing for years now and I find them to be knowledgeable, tenacious, and fun to work with. Paul and Tim have built a great team and are the premier rep agency in the west. I appreciate their follow-up and professional attitude. It’s a pleasure to work with good people and Alpha West is the best."

      Rich Simpson CMP
      Pool Division Manager

      "Lasco Fittings has gained market share while partnering with Alpha West. Throughout my region, Alpha West possesses solid customer relationships, strong market knowledge amongst both end-users and distribution, and tenacity to seek new business opportunities. Alpha West is a rock-solid asset to my region and Lasco Fittings."

      Bryan Jackman Lasco Fittings Inc.
      Vice President of Sales

      "Over the years in the service side of the business, I have gotten to know and partner with Alpha West Marketing. I consider them to be a valuable industry resource and Alpha West continues to give the highest level of customer service. I personally want to thank them and look forward to many more years of their professionalism and industry knowledge."

      Seth Lowy SwimRight Pool Service and Repair
      Owner

      "We had the opportunity to hire Alpha West Marketing Group a few years ago to represent Filbur and we are incredibly pleased with their performance. Alpha West representatives are exceptionally good at responding to our customer’s needs, providing solutions to their problems and adding value to their business. Alpha West Marketing Group is the leader with representation in the Pool & Spa industry."

      Joe Marcotte Filbur Pool & Spa Filtration
      Director of Sales and Marketing

      "We are proud to partner with Alpha West Marketing group to represent the AquaChek line of pool & spa testing equipment. Professional, diligent, and innovative – the Alpha West team constantly strives to find opportunities for growth throughout the marketplace by utilizing their vast market knowledge and best-in-class industry relationships. The entire team is an absolute pleasure to work with!"

      Jessica Phillips-Coleman Hach Company
      Distribution Sales Manager

      "Rola-Chem has enjoyed a successful partnership with Alpha West Marketing Group since 1978. We value their professionalism, industry knowledge, and high level of customer service."

      Mark Lynch Rola-Chem Corporation
      National Sales Manager

      “Our relationship with Alpha West has been second to none. The advice that is provided to us and the access to information is second to none. Having that as a business is instrumental to being successful. The Alpha West team provides that to us and we couldn’t be where we are without you guys! Thanks so much!”

      Dash Kramer Aqua Masters Inc.
      COO

      “Alpha West has been our sales rep on many lines of products we use in our business. I cannot not complement them enough on their service and responsiveness to our needs. Alpha West is always there to answer questions, resolve problems or even to go visit a jobsite to help if needed. They are a great part of our team here at Presidential Pools and Spas and provide us with great service and products.”

      Matt Curtis Presidential Pools Spas Patio
      Processing Manager
        Who You Are

        We work with who you are, where you are.

        Marketing your products to commercial and residential pool builders, service providers, and retail owners adds exposure to your company, boosts sales, and enhances product reviews. Original Equipment Manufacturers (OEM) and wholesale distributors have been partnering with Alpha West® Marketing Group for over 40 years for the best direct line to pool and spa retailers, builders, and service professionals. Contact us today to experience:

        Alpha West Team

        Get started today with the best products in the
        pool and spa industry by
        contacting your territory manufacturer representative.

        President

        Paul Matthews

        Vice President

        Jared Schwab

        Regional Manager

        Joe Horner

        Regional Manager

        Todd Schwab

        Regional Manager

        Korey Wax

        Regional Manager

        Sean Linderman

        Regional Manager

        Frank Quiros

        Regional Manager

        Kyle Nouri

        Regional Manager

        James Mason

        Marketing Consultant

        Tim Dougherty

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