“The Alpha Group is committed to establishing strong professional relationships that provide the highest possible level of customer service. Our commitment is based on solid product knowledge, long-term customer relationships, and a team effort that focuses on sales and marketing results.”
For over 40 years, The Alpha® Group has been the premier authority on innovative products and unmatched customer service for the pool and spa industry. With strategic partnerships and the highest quality working relationships, our value-added customer support delivers powerful and effective offerings and knowledge for all your pool and spa needs. From commercial and residential pool builders and service providers to retail owners and Original Equipment Manufacturers (OEM), The Alpha Group helps you make intelligent decisions that benefit your effectiveness and bottom line.
Join the growing numbers of companies who have found lasting results and value in partnering with The Alpha Group. Our successful, professional relationships and exceptional customer service define our ongoing excellence—ensuring you a value-added partnership that will boost your bottom line and bring a new level of direct-to-consumer marketing that you haven’t experienced before.
To start your journey with the best in the business, contact The Alpha Group—your dedicated ally in aligning your pool and spa products with the perfect customers.
Our vision at The Alpha Group is growth – we want to provide our customers with the product support and knowledge they need for their pool and spa business grow and succeed.
Our mission at The Alpha Group is to provide our customers with timely pool and spa industry knowledge and support that is second-to-none.
Since 1979, our philosophy has remained rock solid: to provide excellence to the customers we serve by partnering you with quality manufacturers who can meet your unique needs. Our customer relationships are built on honesty, sincerity, and trust to ensure that you are equipped with the products needed to enable your success. We are pleased to connect you directly with Original Equipment Manufacturers (OEM) and wholesale distributors who have been vetted for the very best in product quality—saving you time, money, and the hassle of weeding out products that will not deliver the results you want for your customers.
With The Alpha® Group, you’ll be connected with premier manufacturers and distributors to make your purchasing decisions virtually stress free. From retail and service professionals to builders and commercial operators, you’ll find a vast array of pool and spa products to enhance your business efforts and offerings. Whether you need quality products for retail, service equipment, residential or commercial repair and replacement parts, unmatched water care chemicals, control and automation, or parts and pieces required for OEM production, The Alpha Group is your trusted source for unmatched quality service and products.
"The Alpha Group provides a great balance between technical knowledge, sales strategies, and established customer network. The team is respectful, proactive, and dynamic whatever the title of the customer is or the size of its business. Our partnership with The Alpha Group allows Gecko to have a team on the ground, but also to meet the business decision-makers and introduce us to new sales opportunities in our ever-changing market."
"Lasco Fittings has gained market share while partnering with The Alpha Group. Throughout my region, The Alpha Group possesses solid customer relationships, strong market knowledge amongst both end-users and distribution, and tenacity to seek new business opportunities. The Alpha Group is a rock-solid asset to my region and Lasco Fittings."
"Over the years in the service side of the business, I have gotten to know and partner with The Alpha Group. I consider them to be a valuable industry resource and The Alpha Group continues to give the highest level of customer service. I personally want to thank them and look forward to many more years of their professionalism and industry knowledge."
"We had the opportunity to hire The Alpha Group a few years ago to represent Superior Pump and we are incredibly pleased with their performance. The Alpha Group representatives are exceptionally good at responding to our customers' needs, providing solutions to their problems, and adding value to their business. The Alpha Group is the leader with representation in the Pool & Spa industry."
"We are proud to partner with The Alpha Group to represent the AquaChek line of pool & spa testing equipment. Professional, diligent, and innovative – The Alpha Group team constantly strives to find opportunities for growth throughout the marketplace by utilizing their vast market knowledge and best-in-class industry relationships. The entire team is an absolute pleasure to work with!"
"Rola-Chem has enjoyed a successful partnership with The Alpha Group since 1978. We value their professionalism, industry knowledge, and high level of customer service."
“Our relationship with The Alpha Group has been second to none. The advice that is provided to us and the access to information is second to none. Having that as a business is instrumental to being successful. The Alpha Group team provides that to us and we couldn’t be where we are without you guys! Thanks so much!”
“The Alpha Group has been our sales rep on many lines of products we use in our business. I cannot not complement them enough on their service and responsiveness to our needs. The Alpha Group is always there to answer questions, resolve problems or even to go visit a jobsite to help if needed. They are a great part of our team here at Presidential Pools and Spas and provide us with great service and products.”
"The team at The Alpha Group have vast experience, are very knowledgeable of the companies and products they represent, in the forefront of industry trends and being highly professional in all aspects of their work and support of our programs.
California Pools relies heavily on The Alpha Group for technical information, order status’, sampling/evaluation of newly introduced products and are generally all-around good guys too. CPL wholeheartedly endorses The Alpha Group as a key factory representative group."
As the Director of Business Development for Filbur Manufacturing, I am delighted with our partnership with The Alpha Group. Their industry knowledge and proactive approach have significantly benefited us. They provide excellent product training and strategic market development, seamlessly integrating into our team and driving growth. The Alpha Group's professionalism and responsiveness have fostered a reliable and productive partnership. Their innovative solutions and collaborative spirit make them a pleasure to work with. In summary, The Alpha Group has greatly impacted our business, and I highly recommend them as a results-driven marketing partner.
"The Alpha Group provides a great balance between technical knowledge, sales strategies, and established customer network. The team is respectful, proactive, and dynamic whatever the title of the customer is or the size of its business. Our partnership with The Alpha Group allows Gecko to have a team on the ground, but also to meet the business decision-makers and introduce us to new sales opportunities in our ever-changing market."
Mathieu Robitaille Gecko Alliance"Lasco Fittings has gained market share while partnering with The Alpha Group. Throughout my region, The Alpha Group possesses solid customer relationships, strong market knowledge amongst both end-users and distribution, and tenacity to seek new business opportunities. The Alpha Group is a rock-solid asset to my region and Lasco Fittings."
Bryan Jackman Lasco Fittings Inc."Over the years in the service side of the business, I have gotten to know and partner with The Alpha Group. I consider them to be a valuable industry resource and The Alpha Group continues to give the highest level of customer service. I personally want to thank them and look forward to many more years of their professionalism and industry knowledge."
Seth Lowy SwimRight Pool Service and Repair"We had the opportunity to hire The Alpha Group a few years ago to represent Filbur and we are incredibly pleased with their performance. The Alpha Group representatives are exceptionally good at responding to our customer’s needs, providing solutions to their problems and adding value to their business. The Alpha Group is the leader with representation in the Pool & Spa industry."
Joe Marcotte Superior Pump"We are proud to partner with The Alpha Group to represent the AquaChek line of pool & spa testing equipment. Professional, diligent, and innovative – The Alpha Group team constantly strives to find opportunities for growth throughout the marketplace by utilizing their vast market knowledge and best-in-class industry relationships. The entire team is an absolute pleasure to work with!"
Jessica Phillips-Coleman Hach Company"Rola-Chem has enjoyed a successful partnership with The Alpha Group since 1978. We value their professionalism, industry knowledge, and high level of customer service."
Mark Lynch Rola-Chem Corporation“Our relationship with The Alpha Group has been second to none. The advice that is provided to us and the access to information is second to none. Having that as a business is instrumental to being successful. The Alpha Group team provides that to us and we couldn’t be where we are without you guys! Thanks so much!”
Dash Kramer Aqua Masters Inc.“The Alpha Group has been our sales rep on many lines of products we use in our business. I cannot not complement them enough on their service and responsiveness to our needs. The Alpha Group is always there to answer questions, resolve problems or even to go visit a jobsite to help if needed. They are a great part of our team here at Presidential Pools and Spas and provide us with great service and products.”
Matt Curtis Presidential Pools Spas Patio"The team at The Alpha Group have vast experience, are very knowledgeable of the companies and products they represent, in the forefront of industry trends and being highly professional in all aspects of their work and support of our programs.
California Pools relies heavily on The Alpha Group for technical information, order status’, sampling/evaluation of newly introduced products and are generally all-around good guys too. CPL wholeheartedly endorses The Alpha Group as a key factory representative group."
"As the Director of Business Development for Filbur Manufacturing, I am delighted with our partnership with The Alpha Group. Their industry knowledge and proactive approach have significantly benefited us. They provide excellent product training and strategic market development, seamlessly integrating into our team and driving growth. The Alpha Group's professionalism and responsiveness have fostered a reliable and productive partnership. Their innovative solutions and collaborative spirit make them a pleasure to work with. In summary, The Alpha Group has greatly impacted our business, and I highly recommend them as a results-driven marketing partner."
David Nicastro Filbur ManufacturingAliso Viejo, CA 92656
hello@alphawest.com
(818)-519-6195