The Alpha Group team of pool and spa manufacturer reps is committed to your business’s growth and success.
Learn more about our represented manufacturers!
As industry leaders of pool and spa product knowledge and resources, The Alpha Group goes above and beyond to bridge the gap between represented manufacturers and pool and spa professionals.
Whether you’re a pool builder, service technician, retail store owner, or operate a commercial pool, OEM manufacturer, or distributor, we have the pool and spa product solutions for real-life industry challenges you deal with every day.
"The Alpha Group provides a great balance between technical knowledge, sales strategies, and established customer network. The team is respectful, proactive, and dynamic whatever the title of the customer is or the size of its business. Our partnership with The Alpha Group allows Gecko to have a team on the ground, but also to meet the business decision-makers and introduce us to new sales opportunities in our ever-changing market."
Mathieu Robitaille
"Lasco Fittings has gained market share while partnering with The Alpha Group. Throughout my region, The Alpha Group possesses solid customer relationships, strong market knowledge amongst both end-users and distribution, and tenacity to seek new business opportunities. The Alpha Group is a rock-solid asset to my region and Lasco Fittings."
Bryan Jackman
"Over the years in the service side of the business, I have gotten to know and partner with The Alpha Group. I consider them to be a valuable industry resource and The Alpha Group continues to give the highest level of customer service. I personally want to thank them and look forward to many more years of their professionalism and industry knowledge."
Seth Lowy
"We had the opportunity to hire The Alpha Group a few years ago to represent Filbur and we are incredibly pleased with their performance. The Alpha Group representatives are exceptionally good at responding to our customer’s needs, providing solutions to their problems and adding value to their business. The Alpha Group is the leader with representation in the Pool & Spa industry."
Joe Marcotte
"We are proud to partner with The Alpha Group to represent the AquaChek line of pool & spa testing equipment. Professional, diligent, and innovative – The Alpha Group team constantly strives to find opportunities for growth throughout the marketplace by utilizing their vast market knowledge and best-in-class industry relationships. The entire team is an absolute pleasure to work with!"
Jessica Phillips-Coleman
"Rola-Chem has enjoyed a successful partnership with The Alpha Group since 1978. We value their professionalism, industry knowledge, and high level of customer service."
Mark Lynch
“Our relationship with The Alpha Group has been second to none. The advice that is provided to us and the access to information is second to none. Having that as a business is instrumental to being successful. The Alpha Group team provides that to us and we couldn’t be where we are without you guys! Thanks so much!”
Dash Kramer
“The Alpha Group has been our sales rep on many lines of products we use in our business. I cannot not complement them enough on their service and responsiveness to our needs. The Alpha Group is always there to answer questions, resolve problems or even to go visit a jobsite to help if needed. They are a great part of our team here at Presidential Pools and Spas and provide us with great service and products.”
Matt Curtis
"The team at The Alpha Group have vast experience, are very knowledgeable of the companies and products they represent, in the forefront of industry trends and being highly professional in all aspects of their work and support of our programs.
California Pools relies heavily on The Alpha Group for technical information, order status’, sampling/evaluation of newly introduced products and are generally all-around good guys too. CPL wholeheartedly endorses The Alpha Group as a key factory representative group."
"As the Director of Business Development for Filbur Manufacturing, I am delighted with our partnership with The Alpha Group. Their industry knowledge and proactive approach have significantly benefited us. They provide excellent product training and strategic market development, seamlessly integrating into our team and driving growth. The Alpha Group's professionalism and responsiveness have fostered a reliable and productive partnership. Their innovative solutions and collaborative spirit make them a pleasure to work with. In summary, The Alpha Group has greatly impacted our business, and I highly recommend them as a results-driven marketing partner."
David Nicastro
"The Alpha Group provides a great balance between technical knowledge, sales strategies, and established customer network. The team is respectful, proactive, and dynamic whatever the title of the customer is or the size of its business. Our partnership with The Alpha Group allows Gecko to have a team on the ground, but also to meet the business decision-makers and introduce us to new sales opportunities in our ever-changing market."
"Lasco Fittings has gained market share while partnering with The Alpha Group. Throughout my region, The Alpha Group possesses solid customer relationships, strong market knowledge amongst both end-users and distribution, and tenacity to seek new business opportunities. The Alpha Group is a rock-solid asset to my region and Lasco Fittings."
"Over the years in the service side of the business, I have gotten to know and partner with The Alpha Group. I consider them to be a valuable industry resource and The Alpha Group continues to give the highest level of customer service. I personally want to thank them and look forward to many more years of their professionalism and industry knowledge."
"We had the opportunity to hire The Alpha Group a few years ago to represent Superior Pump and we are incredibly pleased with their performance. The Alpha Group representatives are exceptionally good at responding to our customers' needs, providing solutions to their problems, and adding value to their business. The Alpha Group is the leader with representation in the Pool & Spa industry."
"We are proud to partner with The Alpha Group to represent the AquaChek line of pool & spa testing equipment. Professional, diligent, and innovative – The Alpha Group team constantly strives to find opportunities for growth throughout the marketplace by utilizing their vast market knowledge and best-in-class industry relationships. The entire team is an absolute pleasure to work with!"
"Rola-Chem has enjoyed a successful partnership with The Alpha Group since 1978. We value their professionalism, industry knowledge, and high level of customer service."
“Our relationship with The Alpha Group has been second to none. The advice that is provided to us and the access to information is second to none. Having that as a business is instrumental to being successful. The Alpha Group team provides that to us and we couldn’t be where we are without you guys! Thanks so much!”
“The Alpha Group has been our sales rep on many lines of products we use in our business. I cannot not complement them enough on their service and responsiveness to our needs. The Alpha Group is always there to answer questions, resolve problems or even to go visit a jobsite to help if needed. They are a great part of our team here at Presidential Pools and Spas and provide us with great service and products.”
"The team at The Alpha Group have vast experience, are very knowledgeable of the companies and products they represent, in the forefront of industry trends and being highly professional in all aspects of their work and support of our programs.
California Pools relies heavily on The Alpha Group for technical information, order status’, sampling/evaluation of newly introduced products and are generally all-around good guys too. CPL wholeheartedly endorses The Alpha Group as a key factory representative group."
As the Director of Business Development for Filbur Manufacturing, I am delighted with our partnership with The Alpha Group. Their industry knowledge and proactive approach have significantly benefited us. They provide excellent product training and strategic market development, seamlessly integrating into our team and driving growth. The Alpha Group's professionalism and responsiveness have fostered a reliable and productive partnership. Their innovative solutions and collaborative spirit make them a pleasure to work with. In summary, The Alpha Group has greatly impacted our business, and I highly recommend them as a results-driven marketing partner.
Aliso Viejo, CA 92656
hello@alphawest.com
(818)-519-6195
The Alpha Group—your dedicated ally in bringing you the best offerings and products for your pool and spa business!