Pool & Spa Manufacturer Reps
You Can Trust

The Alpha West Marketing Group team of pool and spa manufacturer reps is committed to your business’s growth and success.

Learn more about our represented manufacturers!

Expert, In-Depth Product Training We provide comprehensive product training and marketing literature for you to launch new products and services in your business.
Targeted Product Solutions Need product alternatives or looking to introduce a new product line? We can help!
Expert Industry Connections & Resources We have the strongest industry connections and the most knowledgeable resources.
    ABOUT US

    Bridging the Gap
    in the Pool & Spa Industry

    As industry leaders of pool and spa product knowledge and resources, Alpha West goes above and beyond to bridge the gap between represented manufacturers and pool and spa professionals.

    WHO YOU ARE

    Alpha West is Here
    to Serve You

    Whether you’re a pool builder, service technician, retail store owner, or operate a commercial pool, OEM manufacturer, or distributor, we have the pool and spa product solutions for real-life industry challenges you deal with every day.

    TESTIMONIALS

    A Testimony to the Quality of Our Efforts

    "Alpha West Marketing Group provides a great balance between technical knowledge, sales strategies, and established customer network. The team is respectful, proactive, and dynamic whatever the title of the customer is or the size of its business. Our partnership with Alphawest Group allows Gecko to have a team on the ground, but also to meet the business decision-makers and introduce us to new sales opportunities in our ever-changing market."

    Mathieu Robitaille Gecko Alliance
    Sales Manager

    "I have been working with Alpha West marketing for years now and I find them to be knowledgeable, tenacious, and fun to work with. Paul and Tim have built a great team and are the premier rep agency in the west. I appreciate their follow-up and professional attitude. It’s a pleasure to work with good people and Alpha West is the best."

    Rich Simpson CMP
    Pool Division Manager

    "Lasco Fittings has gained market share while partnering with Alpha West. Throughout my region, Alpha West possesses solid customer relationships, strong market knowledge amongst both end-users and distribution, and tenacity to seek new business opportunities. Alpha West is a rock-solid asset to my region and Lasco Fittings."

    Bryan Jackman Lasco Fittings Inc.
    Vice President of Sales

    "Over the years in the service side of the business, I have gotten to know and partner with Alpha West Marketing. I consider them to be a valuable industry resource and Alpha West continues to give the highest level of customer service. I personally want to thank them and look forward to many more years of their professionalism and industry knowledge."

    Seth Lowy SwimRight Pool Service and Repair
    Owner

    "We had the opportunity to hire Alpha West Marketing Group a few years ago to represent Filbur and we are incredibly pleased with their performance. Alpha West representatives are exceptionally good at responding to our customer’s needs, providing solutions to their problems and adding value to their business. Alpha West Marketing Group is the leader with representation in the Pool & Spa industry."

    Joe Marcotte Filbur Pool & Spa Filtration
    Director of Sales and Marketing

    "We are proud to partner with Alpha West Marketing group to represent the AquaChek line of pool & spa testing equipment. Professional, diligent, and innovative – the Alpha West team constantly strives to find opportunities for growth throughout the marketplace by utilizing their vast market knowledge and best-in-class industry relationships. The entire team is an absolute pleasure to work with!"

    Jessica Phillips-Coleman Hach Company
    Distribution Sales Manager

    "Rola-Chem has enjoyed a successful partnership with Alpha West Marketing Group since 1978. We value their professionalism, industry knowledge, and high level of customer service."

    Mark Lynch Rola-Chem Corporation
    National Sales Manager

    “Our relationship with Alpha West has been second to none. The advice that is provided to us and the access to information is second to none. Having that as a business is instrumental to being successful. The Alpha West team provides that to us and we couldn’t be where we are without you guys! Thanks so much!”

    Dash Kramer Aqua Masters Inc.
    COO

    “Alpha West has been our sales rep on many lines of products we use in our business. I cannot not complement them enough on their service and responsiveness to our needs. Alpha West is always there to answer questions, resolve problems or even to go visit a jobsite to help if needed. They are a great part of our team here at Presidential Pools and Spas and provide us with great service and products.”

    Matt Curtis Presidential Pools Spas Patio
    Processing Manager

      "Alpha West Marketing Group provides a great balance between technical knowledge, sales strategies, and established customer network. The team is respectful, proactive, and dynamic whatever the title of the customer is or the size of its business. Our partnership with Alphawest Group allows Gecko to have a team on the ground, but also to meet the business decision-makers and introduce us to new sales opportunities in our ever-changing market."

      Mathieu Robitaille Gecko Alliance
      Sales Manager

      "I have been working with Alpha West marketing for years now and I find them to be knowledgeable, tenacious, and fun to work with. Paul and Tim have built a great team and are the premier rep agency in the west. I appreciate their follow-up and professional attitude. It’s a pleasure to work with good people and Alpha West is the best."

      Rich Simpson CMP
      Pool Division Manager

      "Lasco Fittings has gained market share while partnering with Alpha West. Throughout my region, Alpha West possesses solid customer relationships, strong market knowledge amongst both end-users and distribution, and tenacity to seek new business opportunities. Alpha West is a rock-solid asset to my region and Lasco Fittings."

      Bryan Jackman Lasco Fittings Inc.
      Vice President of Sales

      "Over the years in the service side of the business, I have gotten to know and partner with Alpha West Marketing. I consider them to be a valuable industry resource and Alpha West continues to give the highest level of customer service. I personally want to thank them and look forward to many more years of their professionalism and industry knowledge."

      Seth Lowy SwimRight Pool Service and Repair
      Owner

      "We had the opportunity to hire Alpha West Marketing Group a few years ago to represent Filbur and we are incredibly pleased with their performance. Alpha West representatives are exceptionally good at responding to our customer’s needs, providing solutions to their problems and adding value to their business. Alpha West Marketing Group is the leader with representation in the Pool & Spa industry."

      Joe Marcotte Filbur Pool & Spa Filtration
      Director of Sales and Marketing

      "We are proud to partner with Alpha West Marketing group to represent the AquaChek line of pool & spa testing equipment. Professional, diligent, and innovative – the Alpha West team constantly strives to find opportunities for growth throughout the marketplace by utilizing their vast market knowledge and best-in-class industry relationships. The entire team is an absolute pleasure to work with!"

      Jessica Phillips-Coleman Hach Company
      Distribution Sales Manager

      "Rola-Chem has enjoyed a successful partnership with Alpha West Marketing Group since 1978. We value their professionalism, industry knowledge, and high level of customer service."

      Mark Lynch Rola-Chem Corporation
      National Sales Manager

      “Our relationship with Alpha West has been second to none. The advice that is provided to us and the access to information is second to none. Having that as a business is instrumental to being successful. The Alpha West team provides that to us and we couldn’t be where we are without you guys! Thanks so much!”

      Dash Kramer Aqua Masters Inc.
      COO

      “Alpha West has been our sales rep on many lines of products we use in our business. I cannot not complement them enough on their service and responsiveness to our needs. Alpha West is always there to answer questions, resolve problems or even to go visit a jobsite to help if needed. They are a great part of our team here at Presidential Pools and Spas and provide us with great service and products.”

      Matt Curtis Presidential Pools Spas Patio
      Processing Manager
        THE ALPHA WEST TEAM

        Meet the best pool and spa manufacturer rep team in the industry.

        President

        Paul Matthews

        Vice President

        Jared Schwab

        Regional Manager

        Joe Horner

        Regional Manager

        Todd Schwab

        Regional Manager

        Korey Wax

        Regional Manager

        Sean Linderman

        Regional Manager

        Frank Quiros

        Regional Manager

        Kyle Nouri

        Regional Manager

        James Mason

        Marketing Consultant

        Tim Dougherty