REPRESENTED MANUFACTURERS

For Pool Builders

WHO YOU ARE​

Custom Product Solutions
For Pool Builders

Build your pools with only the best materials equipment, water sanitation automation and control systems, lighting, water features and so much more with the exceptional products represented by The Alpha Group.

We’ve vetted our represented manufacturers thoroughly for quality product solutions for your pool builder business. 

Explore our represented pool and spa manufacturers for pool builders here!

ARG

Known as ARG, Advanced Recreational Goods is the maker of outstanding pool water features and water feature replacement parts..

ARG

Specializing in top-of-the-line pool water feature products, ARG’s team members are veterans of the pool industry, with years of experience in white goods and pool replacement parts.
Learn More

Artistry in Mosaics

World’s leading manufacturer of superior quality mosaics, ceramic and glass tile.

Artistry in Mosaics

From stock ceramic and glass tile mosaics to custom designs, you can design a swimming pool that is one of a kind.
Learn More

Basecrete Technologies

Basecrete defines the industry standard for powerful, flexible commercial concrete waterproofing.

Basecrete Technologies

With a two-step application process, Basecrete is an easy-to-use, all-in-one bond coat and waterproof membrane available for an array of incredible applications.
Learn More

Boss Products

Boss® is your source for state-of-the-art, industrial sealants, silicone, foam, lubricants, grout, and more.

Boss Products

Experience unsurpassed customer service and readily available products for your pool services and pool builds.
Learn More

Bull Outdoor Products

Bull Outdoor Products strives for nothing less than uncompromising quality in all of their stainless steel grills, components, and accessories.

Bull Outdoor Products

Bull Outdoor Products’ premium BBQ grills have become must-haves for both professional and amateur cooks alike, boasting superior performance, tough construction, and innovative design.
Learn More
CCH Logo

CCH®

CCH® is an industry leader in developing cyanuric free disinfection solutions that help ensure bathers enjoy a clean, sparkling, and healthy pool in commercial spas and pools.

CCH®

Using a slow-dissolve chlorine that is cyanuric acid free, you will experience more available sanitation and less drainage waste. Experience chlorination, boosted calcium, and balanced alkalinity in one easy-to-use feeder system.
Learn More
deck-o-seal thumbnail logo

DECK-O-SEAL

DECK-O-SEAL offers concrete pool builder industry professionals a broad range of top-grade products.

DECK-O-SEAL

For concrete pool builder professionals who are looking for high-quality products to protect their hard work and keep their projects looking and performing just as they did the day they were completed, there is DECK-O-SEAL.
Learn More

DiversiTech

DiversiTech® is your source for easy-to-install products for your pool build.

DiversiTech

From equipment pads and conduits to capacitors, whips, cements, sealants and tapes, and fiberglass repair patches, you’ll find a notable selection of products.
Learn More

Flolux

Luxurious stainless steel pool fittings trusted by pool builders, pool consultants and homeowners around the world for a luxury look that lasts.

Flolux

Learn More

Global Pool Products

Customize residential and commercial pools with innovative and exceptional offerings from Global Pool Products.

Global Pool Products

From ADA-compliant lifts, pool ladders, and railings to innovative slides, in-pool seating and serving, basketball and volleyball, you’ll have everything you need to offer accessibility and enjoyment.
Learn More

HIDE

Set the stage for a seamless luxury finish with HIDE® landscape covers.

HIDE

HIDE features inlay pool skimmer covers, external drain covers, and external access point covers that are attractive, safe, and virtually unnoticeable.
Learn More

NSI Industries

NSI specializes in electrical, Pool & Spa, building technology, and HVAC industries, and takes a focused approach to help distributors connect with smart solutions.

NSI Industries

NSI connects distributors to products, services, and technologies by providing a fresh perspective and caring approach to drive smart solutions.
Learn More
Small logo for the company named PAL Lighting

PAL Lighting

PAL Lighting is a global leader in pool lighting technology and accessories. Quality and innovation are at the forefront of all that PAL Lighting does. Their cutting-edge LED pool lighting offers a wide array of advancements over typical pool lighting options.

PAL Lighting

With 16 million colors, product advancement, and innovation at the helm of PAL Lighting’s creative process, this company is lighting the way in the pool LED space.
Learn More

Premix-Marbletite

Leading manufacturer of pool finishes, stucco, plaster and roof tile mortars proudly sold through approved distributor partners.

Premix-Marbletite

Learn More

Rola-Chem Corp

Technological advancement and 50 years of expertise meet in the extraordinary products from Rola-Chem® Corp.

Rola-Chem Corp

Bring the best in commercial and residential pool and spa control systems and cleaning to your pool and spa. From digital control systems and pumps to chemical storage, flow meters, and advanced cleaning solutions, Rola-Chem offers an array of products for your pool and spa service.
Learn More

Solaxx

Specializing in innovative and effective water treatment products, Solaxx has established itself as a leader in the pool and spa industry.

Solaxx

Solaxx’s primary mission is to stay on the cutting edge of water treatment product development, while upholding the highest standards of engineering protocols and always keeping customer needs in mind.
Learn More

Speck Pumps

A leader in residential and commercial pool and spa products, Speck Pumps delivers superior products for your builds.

Speck Pumps

Building on 100 years of outstanding products, Speck Pumps is your source for world-class pool and spa pumps, filters, equipment packs, swim jets, and more.
Learn More

The Outdoor Plus

USA Manufacturer of Fire and Water Products

The Outdoor Plus

Our commitment to American-made quality is at the heart of everything we do, from our patented designs to our dedication to durability and innovation.
Learn More

Westlake Pipe & Fittings

Westlake Pipe & Fittings are leading the way with their innovative pipe and fitting solutions.

Westlake Pipe & Fittings

Westlake Pipe & Fittings offers cutting-edge products that bring tremendous value to businesses seeking high-quality, reliable piping components.
Learn More
THE ALPHA GROUP TEAM

Meet the best pool and spa manufacturer rep team in the industry.

Meet the Team
President

Paul Matthews

Check Profile
Vice President

Jared Schwab

Check Profile
Regional Manager

Joe Horner

Check Profile
Regional Manager

Todd Schwab

Check Profile
Regional Manager

Sean Linderman

Check Profile
Regional Manager

Frank Quiros

Check Profile
Regional Manager

Chad Newton

Check Profile
Regional Sales Representative

Yosef Lanham

Check Profile
Regional Sales Representative

Jonny Shepherd

Check Profile
Regional Sales Manager

Lino Ortiz

Check Profile

Message The Alpha Group Team

HOW TO REACH US

CONTACT POINTS

Headquarters

Aliso Viejo, CA 92656

E-Mail Address

hello@alphawest.com

Phone Number

(818)-519-6195

Linkedin Facebook Youtube Instagram

The Alpha Group—your dedicated ally in bringing you the best offerings and products for your pool and spa business!