REPRESENTED MANUFACTURERS

For Pool Builders

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Custom Product Solutions
For Pool Builders

Build your pools with only the best materials equipment, water sanitation automation and control systems, lighting, water features and so much more with the exceptional products represented by Alpha West Marketing Group.

We’ve vetted our represented manufacturers thoroughly for quality product solutions for your pool builder business. 

Explore our represented pool and spa manufacturers for pool builders here!

American Fire Glass

American Fire Glass offers products for creating lasting fire features that lend a stunning complement to both indoor and outdoor gathering spaces.

American Fire Glass

Supplying top-quality fire glass, fire rocks, fire logs, DIY fire kits, burners and fireplace accessories, American Fire Glass is a leader in the North American hearth market.
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AquaComfort Solutions

Extend the swim season with AquaComfort pool heat pumps.

AquaComfort Solutions

With 25 years of innovation, AquaComfort delivers a heat pump that is clean, effective, and uses up to 80% less electricity than a standard gas heater.
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Artistry in Mosaics

World’s leading manufacturer of superior quality mosaics, ceramic and glass tile.

Artistry in Mosaics

From stock ceramic and glass tile mosaics to custom designs, you can design a swimming pool that is one of a kind.
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Basecrete Technologies

Basecrete defines the industry standard for powerful, flexible commercial concrete waterproofing.

Basecrete Technologies

With a two-step application process, Basecrete is an easy-to-use, all-in-one bond coat and waterproof membrane available for an array of incredible applications.
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Boss Products

Boss® is your source for state-of-the-art, industrial sealants, silicone, foam, lubricants, grout, and more.

Boss Products

Experience unsurpassed customer service and readily available products for your pool services and pool builds.
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CCH Logo

CCH®

CCH® is an industry leader in developing cyanuric free disinfection solutions that help ensure bathers enjoy a clean, sparkling, and healthy pool in commercial spas and pools.

CCH®

Using a slow-dissolve chlorine that is cyanuric acid free, you will experience more available sanitation and less drainage waste. Experience chlorination, boosted calcium, and balanced alkalinity in one easy-to-use feeder system.
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Custom Molded Products (CMP)

Committed to innovative products and exceptional customer service, CMP is the premier supplier of high-quality pool and spa solutions.

Custom Molded Products (CMP)

CMP is your award-winning leader for residential and commercial pool and spa products including sanitizer systems, white goods, LED lighting, fire and water features, accessories and more.
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DECK-O-SEAL

DECK-O-SEAL offers concrete pool builder industry professionals a broad range of top-grade products.

DECK-O-SEAL

For concrete pool builder professionals who are looking for high-quality products to protect their hard work and keep their projects looking and performing just as they did the day they were completed, there is DECK-O-SEAL.
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DiversiTech

DiversiTech® is your source for easy-to-install products for your pool build.

DiversiTech

From equipment pads and conduits to capacitors, whips, cements, sealants and tapes, and fiberglass repair patches, you’ll find a notable selection of products.
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Global Pool Products

Customize residential and commercial pools with innovative and exceptional offerings from Global Pool Products.

Global Pool Products

From ADA-compliant lifts, pool ladders, and railings to innovative slides, in-pool seating and serving, basketball and volleyball, you’ll have everything you need to offer accessibility and enjoyment.
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HIDE

Set the stage for a seamless luxury finish with HIDE® landscape covers.

HIDE

HIDE features inlay pool skimmer covers, external drain covers, and external access point covers that are attractive, safe, and virtually unnoticeable.
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Intermatic

For over 130 years, Intermatic® has built a legacy of innovation and energy-efficiency in the pool and spa industry.

Intermatic

Easy-to-install control systems, panels, transformers, surge protectors, accessories and enclosures all help you design and maintain a commercial space that’s technologically advanced and functional.
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Lasco Fittings, Inc.

Specializing in quality injection-molded fittings, LASCO Fittings, Inc. is your source for pool and spa pressure fittings, valves, and specialty components.

Lasco Fittings, Inc.

With an earned reputation for quality and innovation, LASCO is your trouble-free source for your pool and spa fittings.
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Ledge Lounger

Ledge Lounger provides stylish outdoor comfort options that stand the test of time.

Ledge Lounger

From in-pool lounging to modern yet timeless patio furniture, Ledge Lounger has something exceptional for every outdoor space.
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Lousiana Grills

A backyard build isn’t complete without a sensational grill space to cook and converse.

Lousiana Grills

Louisiana Grills® elevates outdoor cooking with quality craftsmanship and design—ensuring top-of-the-line products for every beautiful backyard vision.
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Rola-Chem Corp

Technological advancement and 50 years of expertise meet in the extraordinary products from Rola-Chem® Corp.

Rola-Chem Corp

Bring the best in commercial and residential pool and spa control systems and cleaning to your pool and spa. From digital control systems and pumps to chemical storage, flow meters, and advanced cleaning solutions, Rola-Chem offers an array of products for your pool and spa service.
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Slick Rock

Slick Rock concrete planters, water features, bollards, and fire bowls are a stunning addition to any landscaping or pool project.

Slick Rock

Made in the USA and handcrafted for commercial and residential applications, Slick Rock products are a modern, innovative design element that will take your build to the next level of sophistication.
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Speck Pumps

A leader in residential and commercial pool and spa products, Speck Pumps delivers superior products for your builds.

Speck Pumps

Building on 100 years of outstanding products, Speck Pumps is your source for world-class pool and spa pumps, filters, equipment packs, swim jets, and more.
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THE ALPHA WEST TEAM

Meet the best pool and spa manufacturer rep team in the industry.

President

Paul Matthews

Vice President

Jared Schwab

Regional Manager

Joe Horner

Regional Manager

Todd Schwab

Regional Manager

Korey Wax

Regional Manager

Sean Linderman

Regional Manager

Frank Quiros

Regional Manager

Kyle Nouri

Regional Manager

James Mason

Marketing Consultant

Tim Dougherty