REPRESENTED MANUFACTURERS

For Commercial

WHO YOU ARE​

Custom Solutions
For Your Commercial Pool Business

Whether you build or operate a public pool in a water park, gym, community center, hotel, or resort, The Alpha Group is committed to bringing you the best product solutions for your commercial pool business.

From innovative automation, controls, surge protectors and enclosures to ground-breaking advancement in chemical feeders and water care, building and operating a commercial pool has never been easier.

Explore our represented pool and spa manufacturers for commercial pools here!

Acid Magic

The Multi-Use Formula!
ACID Magic is formulated to ship, use and store easier than standard muriatic acid. ACID Magic is trusted by professionals in many industries, and is the original safer muriatic acid alternative.

Acid Magic

Up To 90% Less Fumes
Working with standard muriatic acid can be challenging due to the heavy fumes. ACID Magic’s innovative formula keeps most fumes in the solution making it easier to use. The reduction in fumes improves safety, reduces time spent on projects and liability.
Learn More

AquaChek Pool & Spa Testing

AquaChek® Pool & Spa Testing products make pool and spa chemistry balancing a breeze.

AquaChek Pool & Spa Testing

Use AquaChek for a full line of high-quality test strips, meters, and applications for chlorine, bromine, saltwater, biguanide, and more.
Learn More

Basecrete Technologies

Basecrete defines the industry standard for powerful, flexible commercial concrete waterproofing.

Basecrete Technologies

With a two-step application process, Basecrete is an easy-to-use, all-in-one bond coat and waterproof membrane available for an array of incredible applications.
Learn More

Century Motors

Century® offers reliable and efficient new and replacement pump and variable speed pump motors.

Century Motors

Ideal for pool installations and replacement products, Century is a brand you can trust.
Learn More
deck-o-seal thumbnail logo

DECK-O-SEAL

DECK-O-SEAL offers concrete pool builder industry professionals a broad range of top-grade products.

DECK-O-SEAL

For concrete pool builder professionals who are looking for high-quality products to protect their hard work and keep their projects looking and performing just as they did the day they were completed, there is DECK-O-SEAL.
Learn More

FILBUR Pool & Spa Filtration

The acclaimed FILBUR® filter cartridges and D.E. grids are your easy solution to installation and replacement products that are compatible with multiple pool and spa manufacturer dimensions.

FILBUR Pool & Spa Filtration

With prime filtration and quality cleaning products, FILBUR helps ensure that your customer’s pools and spas are clean and cared for.
Learn More

Global Pool Products

Customize residential and commercial pools with innovative and exceptional offerings from Global Pool Products.

Global Pool Products

From ADA-compliant lifts, pool ladders, and railings to innovative slides, in-pool seating and serving, basketball and volleyball, you’ll have everything you need to offer accessibility and enjoyment.
Learn More

Jack’s Magic

Powerful, Easy‑to‑Use Pool Care

Jack’s Magic

Leader in stain identification, prevention, and removal in the pool and spa industry
Learn More

NSI Industries

NSI specializes in electrical, Pool & Spa, building technology, and HVAC industries, and takes a focused approach to help distributors connect with smart solutions.

NSI Industries

NSI connects distributors to products, services, and technologies by providing a fresh perspective and caring approach to drive smart solutions.
Learn More

PAL Lighting

PAL Lighting is a global leader in pool lighting technology and accessories. Quality and innovation are at the forefront of all that PAL Lighting does. Their cutting-edge LED pool lighting offers a wide array of advancements over typical pool lighting options.

PAL Lighting

With 16 million colors, product advancement, and innovation at the helm of PAL Lighting’s creative process, this company is lighting the way in the pool LED space.
Learn More

Rola-Chem Corp

Technological advancement and 50 years of expertise meet in the extraordinary products from Rola-Chem® Corp.

Rola-Chem Corp

Bring the best in commercial and residential pool and spa control systems and cleaning to your pool and spa. From digital control systems and pumps to chemical storage, flow meters, and advanced cleaning solutions, Rola-Chem offers an array of products for your pool and spa service.
Learn More

Speck Pumps

A leader in residential and commercial pool and spa products, Speck Pumps delivers superior products for your builds.

Speck Pumps

Building on 100 years of outstanding products, Speck Pumps is your source for world-class pool and spa pumps, filters, equipment packs, swim jets, and more.
Learn More
Superior Pump Logo

Superior Pump

With exceptional durability and specialty features designed to extend the life of a new pump, you can trust Superior Pump for the results you want.

Superior Pump

When a broken-down pump has your client’s pool looking less than lovely, a replacement pump from Superior Pump is the perfect service choice.
Learn More

U.S. SEAL MFG

Quality installation and replacement seals from U.S. SEAL MFG.™ create a tight seal for pool and spa service components.

U.S. SEAL MFG

Durable, reliable, and chemical resistant, these seals are ideal for the most durable applications for residential and commercial pumps, ozonators, and salt chlorine generators.
Learn More

Westlake Pipe & Fittings

Westlake Pipe & Fittings are leading the way with their innovative pipe and fitting solutions.

Westlake Pipe & Fittings

Westlake Pipe & Fittings offers cutting-edge products that bring tremendous value to businesses seeking high-quality, reliable piping components.
Learn More
THE ALPHA GROUP TEAM

Meet the best pool and spa manufacturer rep team in the industry.

Meet the Team
CEO

Paul Matthews

Check Profile
President

Jared Schwab

Check Profile
Regional Manager

Joe Horner

Check Profile
Regional Manager

Todd Schwab

Check Profile
General Manager - West

Sean Linderman

Check Profile
Regional Manager

Chad Newton

Check Profile
Regional Sales Manager

Pierre Issa

Check Profile
Regional Sales Representative

Jonny Shepherd

Check Profile
Regional Sales Manager

Lino Ortiz

Check Profile
Marketing Consultant

Tim Dougherty

Check Profile