James Mason

Regional Manager

James Mason

James Mason

Territories Covered:
Southern Nevada, and Central Valley
Cell Phone:

Learn More About Me


James Mason is the Alpha West Regional Sales Manager for Central California and Southern Nevada, with a focus on Las Vegas.

He got his start in the pool industry as a warehouse associate in a warehouse in Vegas. He then got CPO certified and worked his way up the ladder to commercial division management and later, pool retail store management. By the time he joined Alpha West, he was armed with the knowledge of the commercial and sales side of the pool industry, a thorough understanding of the regulations they deal with, and where professionals need to go to get certified.

The biggest compliment that James gets is that he always answers his phone, or will call you back right away. He is responsive and attentive to the needs of pool manufacturers and professionals, and will make it a priority to get you what you need, when you need it. If he doesn’t know the answer, he will actively search for the best person or resource so you can find that answer together.

He truly believes the Alpha West team are the best pool manufacturer reps in the business. They make it a point to go above and beyond what is needed and it makes him really happy to be a part of such a great team.

James admits to being a huge nerd, and loves superheroes and comics. He shares this passion with his kids and in his spare time can be found watching superhero movies, TV shows, and reading comic books with them.

James Mason's Territory Map