Joe Horner is the Alpha West Regional Sales Manager for Southern California, focusing on Orange County, San Diego County and the South Bay.

Prior to joining the Alpha West team, in 2008, Joe gained a wealth of experience working for the largest hot tub control manufacturer, Balboa Instruments. During his time there, he learned just what a pool and spa manufacturer needed from a sales representative to get their product in the hands of industry professionals. He now strives to provide that as a representative himself.

As a pool & spa manufacturer rep, Joe always makes it easy to communicate and keep pool & spa professionals informed with product knowledge and factual, up-to-date information on the pool and spa industry. He believes this ongoing exchange builds a foundation of trust between the manufacturers, industry professionals, and the Alpha West team. His goal is to continue to build upon the mutual trust and customer satisfaction Alpha West has consistently delivered since the beginning. He hopes to keep up that tradition for the long haul.

In his spare time, Joe loves traveling with his family, going to the mountains to snowboard and ski, and watching his two sons play sports.