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Who You Are Matters To Us

At Alpha West, we never use a one-size-fits-all approach. We understand that no two pool and spa businesses are exactly alike. We truly get to know you—how you do business and where you’re looking to go in the future—and work tirelessly to find solutions that best suit you and your business.

Expert, In-Depth Product Training We provide comprehensive product training and resources for you to launch new products and services in your business successfully.
Targeted Product Solutions Whether you need new product lines or product alternatives, we’ll provide targeted product solutions for your pool and spa business.
Industry Connections, Knowledge, and Resources After decades in the pool and spa industry, we’ve amassed a wealth of professional connections and resources to help you grow and succeed.

Alpha West delivers what you need when you need it

We know you do everything you can to stay on top of your game. But the pool and spa industry changes quickly and sometimes you’re so busy providing exceptional customer service, that you miss something new. The Alpha West team of pool and spa manufacturer reps have you covered. We stay up-to-date on all of the industry happenings so that we can always steer you back on course.

Alpha West team congratulating each other.

We work with who you are, where you are.

Marketing your products to commercial and residential pool builders, service providers, and retail owners adds exposure to your company, boosts sales, and enhances product reviews. Original Equipment Manufacturers (OEM) and wholesale distributors have been partnering with Alpha West® Marketing Group for over 40 years for the best direct line to pool and spa retailers, builders, and service professionals. Contact our pool and spa manufacturer reps today to experience:

Photo of swimming pool ladder Alpha West

Pool Builders

Man operating pool cleaner Alpha West

Pool Service Companies

Spa and Backyard Recreation retailer

Pool & Spa Retailers

Alpha West manufacture of turbine blades

OEM Manufacturers

Panorama of pool resort

Commercial Pool Builder


Meet the best pool and spa manufacturer rep team in the industry.

Questions concerning what products are right for your pool and spa business?

Contact your territory representative for industry-leading knowledge and customer service.


Paul Matthews

Vice President

Jared Schwab

Regional Manager

Joe Horner

Regional Manager

Todd Schwab

Regional Manager

Korey Wax

Regional Manager

Sean Linderman

Regional Manager

Frank Quiros

Regional Sales Representative

Yosef Lanham

Regional Manager

Chad Newton

Marketing Consultant

Tim Dougherty